Hi! I’m Stella - a designer & PM based in Madrid
I’m a Filipina designer with 4+ years of experience in building brands, teams, and products. My work has crossed through a multitude of industries¹, timezones² and problem statements³, which tend lie in early-stage or pre/post-seed environments.
I love conceptualizing POCs, building team processes and cultures, and collaborating with people from different backgrounds.
¹ advertisting, e-comm, retail (supply chain), HR/PeopleOps, and most recently in health
² clients based in the Philippines, Spain, London, Singapore & US
³ B2B SaaS, Private/Internal SaaS, corporate branding, landing pages, mobile apps, pilots, product ownership, product strategy, design leadership or “I have an idea where do we begin?”
Fun stuff
Beyond the 9-5 and in-between the NDAs
Takbo.io︎︎︎ • 8 min read
Takbo (Meaning “run” in Tagalog) is a web-game we created for the 2022 PH Elections. We built and launched it in 2 weeks and reached 40k unique players
On Studio Cultures︎︎︎ • 6 min readIn 2020, I studied the challenges faced by architecture and design schools during the pandemic. I later published my findings on studio pedagogy
Diversity Shelf︎︎︎ • [WIP]I’ve been a Goodreads user for almost 10 years. A few friends and I thought it would be cool if we could get better recommendations by diversifying our shelves
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USU︎︎︎ • [WIP]
In 2020, Nora and I reflected on the lack of awareness towards design thinking in the creative process. We designed a card game!
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Handheld︎︎︎ • [WIP]In 2018, Nicola and I thought it would be great to be easily connected to volunteering opportunities we cared about
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Misc. Design & Freelance Work︎︎︎
A bunch of miscellaneous work ranging from all sorts of design (from graphics to end-to-end services) that I’ve done in the last 5+ years
USU︎︎︎ • [WIP]
In 2020, Nora and I reflected on the lack of awareness towards design thinking in the creative process. We designed a card game!
Handheld︎︎︎ • [WIP]
In 2018, Nicola and I thought it would be great to be easily connected to volunteering opportunities we cared about
Misc. Design & Freelance Work︎︎︎
A bunch of miscellaneous work ranging from all sorts of design (from graphics to end-to-end services) that I’ve done in the last 5+ years
Work stuff
Proof that I can write a corporate email
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Kinhub - Product & Design Lead
While scaling our engineering team from 0 to 5, we shipped Kinhub’s first ever BETA Demo Build, and eventually its B2C Product, Consultant Portal and Internal Superadmin Dashboard in about 6 months. I collaborated closely with engineering, marketing, sales, data and leadership to deliver sprint targets and user stories that make up the foundations of the core Kinhub product ecosystem. As a PM, I ran sprint ceremonies such as planning sessions, daily stand-ups, refinements, restrospectives, and product reviews.
As the lead designer, I collaborated closely with our lead engineers to build UX flows and edge cases. I created our high-fidelity wireframes to pair with our user stories and speculative concepts for board meetings, newsletters, and investor decks. Additionally, I helped the team establish internal backend processes for content aggregation, user research, and consultant onboarding.
